Pre-owned Lady Rolex Datejust 31 ref 278289 (2022) is a modern take on the classic Lady-Datejust formula while still retaining the timeless design language that has defined the collection for generations. While the traditional Lady-Datejust has historically been available in smaller 26mm and now 28mm sizes, the Datejust 31 was created for those wanting something with a bit more wrist presence and contemporary proportions. This ref. 278289 elevates the familiar Datejust aesthetic even further with a factory diamond bezel and matching factory diamond dial, giving the watch a noticeably more luxurious appearance while still feeling distinctly Rolex. The diamonds add brilliance without overwhelming the overall design, allowing the clean Datejust profile and Oyster case architecture to remain front and center. As always, the Datejust continues to win over collectors with its versatility. Originally introduced in 1945 as the first self-winding chronometer wristwatch with an automatically changing date display, it has evolved into one of the most recognizable luxury watches ever produced. Shop Rolex Datejust 31 Collection