Pre-owned Rolex Datejust 31 ref. 278240 (2024). The Datejust has always been one of Rolex’s most versatile watches, and the modern 31mm series is a slightly more contemporary take on the classic formula. Larger than the traditional Lady-Datejust but still elegant and easy to wear every day, the Datejust 31 has become a popular middle ground for collectors who want something refined without feeling overly small or oversized on the wrist. This particular ref. 278240 has a lovely soft pink dial. The silvered Roman numeral hour markers add a bit of texture and sophistication without overwhelming the clean design. Crafted entirely in Oystersteel, the watch also has a sportier aesthetic and is more versatile than two-tone or diamond-set configurations, making it an excellent everyday option for the woman constantly on the go. Shop Rolex Datejust 31 Collection