Rolex Cellini 5240 Pre-owned Rolex Cellini ref 5240 (2000 – 2001) is a variation we don’t see here very often at Bob’s. The 35mm platinum case is compact and refined, paired with a Rolex leather strap for a more traditional dress watch aesthetic. The dial is where it really captures the eye, a mother-of-pearl “Jubilee” dial with a subtle ROLEX motif repeating around the hour markers. Arabic numerals at 3 and 9 break up the pattern, while a small seconds sub-dial at 6 adds a bit of balance to the layout. Two centrally mounted hands handle the hours and minutes, keeping everything clean and easy to read. It’s understated in size, but not in presence. A unique take on Rolex design that doesn’t come up all that often.